Milk

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Pure Milk is a myth in India!

Today the “milk” that reaches millions of households in India every morning, is a far, far cry from the real, pure milk our families should be consuming. A recent study by India Food Safety Regulator, found that 68.4% of milk samples examined didn’t meet its standards. A whopping 68.4%!

At best the milk we consume is diluted with water, skimmed milk powder or sweetners. Detergent, Hydrogen Peroxide and even Urea is not uncommon additives in the milk we consume. The most alarming findings came from West Bengal, Orissa and Jharkhand, where detergent was found in all milk samples examined by the Food Safety and Standards Authority of India.

Other Indian states fared almost as badly. Although they didn’t show traces of detergent, none of the samples of milk collected in Bihar, Chhattisgarh, and Mizoram, met the standards set by the regulator.

City dwellers have more to worry about than rural folks. In urban areas, 68.9% of milk samples had been adulterated compared to 31% of samples in rural areas. Buying packed milk doesn’t necessarily solve the problem. While it’s a safer bet than loose milk delivered by the local milkman one in three packed milk samples in cities were found to be adulterated.

Given this state of affairs, are you confident that the milk being consumed by your family is safe? Chances are that it is not.

At Essbee Milk Products, we have set up a boutique Dairy Farm with the vision of providing simply, pure milk to our consumers. Like all beginnings, we have chosen to begin small. Our single, relentless focus will be on providing pure milk. We will not produce anything that we cannot feed our family, our children.

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